GROWTH CAPITAL
by Terry Stidham
You
just left another meeting with another bank for financing and they told you once again that if you did
not need the money they would be glad to make you a loan. Somewhat of a catch 22 for the business owner
and the banker whose hands are tied by strict debt-to-equity ratios. The
frustration is obvious, yet the solution may be just around the corner with Private
Equity (“PE”) funding.
Private
Equity Financing can be somewhat of a mystery for many successful companies facing financing
challenges, but can be a highly effective source of funds. Many business owners assume that it is only available for the largest companies that are
looking to be acquired. This misconception arises from the industry’s history:
private equity grew out of the leverage buyout firms that purchased and broke
up major conglomerates in high profile deals during the 1980s. The assumption
was that the individual businesses were worth more than the sum. Other people
only know the venture capital part of the industry, which funds startup companies
and received a lot of attention during the high tech boom. Neither picture is
complete.
Today,
Gordon Gecko’s mantra of “greed is good” is long gone and the .com boom has busted,
yet the PE industry is alive and well. The complex industry gathers private and
institutional money in funds with a range of objectives. They include:
- Buyout Funds
- Hedge Funds
- Venture Funds
- Growth Capital Funds
- Dedicated Capital from High Net Worth Individuals
Private equity firms place
its money in one or more funds to make investments in what are referred to as
“portfolio companies.” They typically have a charter which sets out
well-defined parameters for investments to be made by the fund, including:
- Nature of Investments - Some funds like high-growth companies, others prefer investments with stable cash flow or dividends. Still others prefer turn-around situations.
- Geographic Scope - Some funds will primarily invest in a certain region or part of the country.
- Preferred Sectors - Some funds are generalist funds that will look at just about any sector, others focus on one particular sector, such as transportation, infrastructure, telecommunications, etc.
- Investment Size - Most funds will specify a minimum or maximum investment size.
- Ownership Interest - Some funds insist on control, others will take minority interests.
- Fresh Equity - Many financial investors are not willing to buy out shareholders, they only want to inject fresh equity into a company (e.g. to fund growth). Others will consider a combination of fresh equity and buying out existing shareholders. Buyout funds will want to buy 100% of a company.
PE firms provide capital in return for an ownership stake. They
usually invest cash in exchange for convertible preferred shares in the
portfolio company. While many firms focus on larger businesses seeking $50 million
or more in funding, there are a number of PE firms that work with growing
businesses valued at $5 to $50 million and are seeking as little as $2 million in
funding. The funding can take many forms ranging from common stock to
convertible debt, but unlike traditional funding sources, the PE firm becomes
actively involved in the companies it funds through board representation and
active mentoring.
It
is therefore important to find a good match between a PE fund and a
company. It is likely a waste of time to enter into discussions with a fund if
the applicant company does not fit the fund’s criteria. So what does a private
equity firm look for in its investment choices?
- A Solid Business Opportunity - that reflects its acquisition criteria (e.g. growth, size, geographic parameters, etc.)
- Exit strategy – who are the likely buyers for the company? What are the chances for a successful exit?
- A Strong Management Team - who is prepared to stay until the exit of the fund. (An owner-manager who is cashing out is often too high a risk for the private equity investor.
- Strong Corporate Governance – good decision structures, reporting systems, and strong documentation. Private equity investors seek management teams that are highly motivated, prepared to agree to ambitious goals and prepared to work extraordinarily hard to achieve significant financial gains. Conversely, if results are not forthcoming, managers that own shares may find their ownership diluted.
- Manageable Risks - No actual, pending or potential litigation. Minimal potential for surprises on the downside.
After
the due diligence, the investment committee (or at least certain members) will
usually review the due diligence report of lawyers and other advisors, and the
proposed Sale and Purchase agreement.
PE investors are an important potential source of financing for mid-sized firms that needs to be explored.
If you have a business that is seeking financing then contact us today to discuss what is needed to get in front of the right PE group for your business.